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Make Complex Technology Easier to Understand — and Easier to Buy.
Updated Date
KPM Global Media helps SaaS, software and technology companies connect positioning, websites, SEO, product content, thought leadership, LinkedIn, paid media, video, demo generation and CRM.
Start
Name the commercial job before you name the channel.
Ship
The page and the follow-up have to exist before the spend.
Stay
A quarter of usable assets beats a one-day hero nobody can extend.
Technology companies often understand their product deeply
The better question is: can the buyer understand the value before requiring a product expert to explain it?
The market may not.
Prospects may need to understand
- What it does
- Who it is for
- What problem it solves
- How it works
- Why it is different
- How it integrates
- What implementation involves
- Why they should trust it
KPM Global Media connects
- Positioning
- Brand
- Website
- Product marketing
- SEO
- Content
- Thought leadership
- Paid media
- Video
What this looks like when it works
One brief across website, search, ads, and production — so the offer survives the click.
What we refuse to sell as a page
A new vendor for every channel, then a monthly report that cannot name a qualified enquiry.
CRM. around: making technology easier to discover, understand, evaluate and buy
Complexity should live in the product — not in the explanation.
A strong product can still be difficult to buy.
Technology marketing often struggles because: The website starts with
- Features
- Architecture
- Technical terminology
The customer starts with a problem.
Other common issues
- The category is unclear
- The product sounds identical to competitors
- The homepage tries to speak to every audience
- Use cases are hidden
- The demo CTA appears before enough trust exists
- Product and marketing teams use different language
- Sales repeats explanations that should already be on the website
- Content is technical but commercially weak
The better question is: can the buyer understand the value before requiring a product expert to explain it?
A technology buyer may evaluate
- Problem fit
- Product capability
- Use cases
- Integration
- Security
- Implementation
- Ease of adoption
- Technical requirements
- Pricing
- Vendor credibility
- Support
- Case studies
- Roi/business case
- Roadmap fit
Multiple stakeholders may be involved
- Business user
- Technical evaluator
- Procurement
- Finance
- Leadership
- Security
- Legal
Technology marketing therefore needs to support more than one reader.
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