UAE market
Bilingual campaigns without the sticker
Updated Date
Arabic as an end-card is not a bilingual campaign. Language belongs in the treatment, the type, and the offer.
Published
Every serious UAE brief eventually says ‘and Arabic’. Too many treatments treat that as a versioning task. It is a writing task, a type task, and sometimes a casting task. It is almost never a sticker.
Start
Name the commercial job before you name the channel.
Ship
The page and the follow-up have to exist before the spend.
Stay
A quarter of usable assets beats a one-day hero nobody can extend.
If the hook only works in English, the Arabic cut will feel like a penalty. Write both. Design lockups that hold both. Leave room in the frame. Test both in the account, not only in the edit bay.
Hospitality, healthcare, and automotive each have claims that must survive legal and cultural sense-checks. That conversation happens before roll, or it happens as an emergency. We prefer before.
KPM Global Media plans EN and AR on the call sheet. Not because it is fashionable — because the audience was bilingual before the agency arrived.