Stop Building Reports by Hand. Start Building a Measurement System People Can Trust.

Stop Building Reports by Hand. Start Building a Measurement System People Can Trust. A reporting system should help the business answer: What happened? Where did it happen? When did it happen? Compared with what? Which metric moved? Why might it have moved? Which source produced the number? Is the number complete? Is the number comparable? Does it match the CRM? Does it match revenue? Did tracking change? Did a platform API fail? Is the change real? What requires action? What requires investigation? KPM Media Lab designs automated reporting across: Website analytics. SEO. Paid media. Social media. CRM. Sales pipeline. Lead generation. Content. Email. Campaigns. Revenue. Customer lifecycle. Podcast and video performance. Operational marketing data. Executive KPI reporting. Discuss Reporting Automation Explore KPM Media Lab Core Principle REPORTING AUTOMATION SHOULD REMOVE REPETITIVE DATA HANDLING WITHOUT REMOVING THE NEED TO UNDERSTAND WHAT THE NUMBERS ACTUALLY MEAN.

Monday: Morning. Marketing: Exports: Google Ads. Meta. LinkedIn. Analytics. Search Console. CRM. Social. Someone: Copies: Numbers: Into: A: Spreadsheet. Another: Person: Updates: A: Dashboard. Sales: Says: Lead: Count: Is: Wrong. Finance: Says: Revenue: Does: Not: Match. Management: Asks: Why: Conversions: Dropped. Marketing: Says: Tracking: Changed: Last: Month. Nobody: Can: Remember: When. Then: The: Business: Automates: The: Spreadsheet. Now: The: Wrong: Numbers: Arrive: Faster.

Reporting automation is: The: Structured: Collection, transformation, reconciliation, calculation, visualisation and: Delivery: Of: Recurring: Business: And: Marketing: Performance: Data.