Home»Case studies»Gulf Drive
KPM Global Media · Dubai · Abu Dhabi · UAE
Launch film, dealers & search
A model launch that felt global — on a UAE clock.
How KPM Global Media built a dealer-ready kit in ten days: dawn film, studio detail, search pages, and YouTube that could carry the month.
10
Days
Brief to dealer kit
1
Dawn location
Plus studio detail
60/30/6
Cutdowns
Broadcast to bumper
Dealers
Same-week pack
Screens + social
YT
+ Search
Carried the month
UAE
Market
DXB + AUH
The overview
A case study about launching metal without wasting the week.
Importers in the UAE do not get Detroit timelines. They get a boat, a date, and a dealer group waiting for assets.
KPM compressed pre-vis, location, studio, and cutdowns into a kit every showroom could play on Monday.
TL;DR
Sample collection: 60s, 30s, 6s, and dealer screens from one pre-vis. Launch week stopped being a scramble.
01 / The business
An importer with a date, not a campaign season.
Gulf Drive brings models into the UAE and has to look like the global brand by the weekend.
Dealers needed a kit, not a teaser they could not extend.
UAE
Launch market
Network
Dealer screens
10d
Production window
Full
Film + search + ads
02 / The opportunity
What needed to change — and what the market could not find.
“The car was ready. The network was waiting on a hard drive.”
- International films felt imported because they were.
- Dealers were posting whatever they could screen-record.
- Search pages were brochure PDFs with a new header.
- YouTube and Google were booked before the cut existed.
- Arabic end-lines were being discussed in the edit, which is too late.
Global footage rarely has the right plate, the right light, or the right city.
03 / The thinking
Pre-vis, then a very short, very controlled shoot.
The plan was the asset. The days were only proof.
01 / DATA
Model queries
What people actually type in the UAE — trims, finance, and the competitor they will also open.
02 / FOUNDATION
Pre-vis
Every shot earned a ratio before we booked the dawn.
03 / CONTENT
Location + studio
Motion in the city. Detail on the table. Same grade.
04 / NETWORK
Dealer kit
Screens, social, and a one-page do/don’t so showrooms stay on-brand.
05 / SEARCH
Launch hub
A page that answers spec, offer, and test-drive without a brochure download.
06 / MEDIA
YouTube + Search
The 6s bumper was not an afterthought. It was in the storyboard.
04 / The build & activation
Dealers received a complete kit. Search carried the rest of the month.
Launch week became a publish event, not a production emergency.
10
Days
From locked treatment to dealer folder.
3
Hero lengths
60, 30, and 6 — plus stills.
1
Launch hub
Spec, offer, and booking in one place.
Network
Aligned
Showrooms stopped inventing the brand.
05 / The impact
The month after launch is where the kit earns its keep.
YouTube and search kept the model visible while the next boat was still water.
YT
Always-on cutdowns
Search
Trim and offer pages
Dealers
Monthly stills drop
UAE
DXB + AUH
06 / The system
Automotive craft under a short clock.
01
City as character
Dubai and Abu Dhabi light, not a stock coastal road from another market.
02
Detail that sells trims
Stitch, screen, and lamp — the reasons someone upgrades.
03
Finance-safe offers
On-screen claims the legal team can live with.
04
Dealer discipline
A kit with rules, not a ZIP of leftovers.
05
Launch SEO
Pages live when the film is, not three weeks later.
06
Bumper first
If it does not work in 6 seconds, it does not work.
The starting gap
A date on the calendar. No kit behind it.
- · Imported brand films
- · Dealers improvising
- · PDF-led pages
- · Media booked early
- · Arabic left to the edit
The growth system
Pre-vis, shoot, kit, hub, spend.
- · Ten-day launch machine
- · Dealer pack on Monday
- · Search hub with the film
- · YouTube that lasts the month
- · A grade for the next model
07 / The wider lesson
UAE launches are logistics. The film has to respect that.
You cannot fake a city, a plate, or a dealer’s Tuesday morning screen.
KPM builds the kit as infrastructure so the next model is a variation, not a panic.
08 / Frequently asked questions
How this kind of work actually runs.
It is a sample to show launch method. Swap in your marque, trims, and real results.
Work with KPM Global Media
The boat is coming either way. The kit does not have to be late.
Talk to KPM Global Media about a launch system your dealers can actually play.