CAMPAIGN CREATIVE
Build One Campaign Idea Strong Enough to Travel Across Every Channel.
Updated Date
KPM Global Media develops campaign creative for Dubai and UAE brands across strategy, big ideas, key visuals, copy, video, social, paid media, OOH, print, creators, Arabic localisation and performance testing.
Start
Name the commercial job before you name the channel.
Ship
The page and the follow-up have to exist before the spend.
Stay
A quarter of usable assets beats a one-day hero nobody can extend.
A campaign may need
- One proposition
- One organising idea
- One visual world
- Multiple messages
- Multiple formats
- Multiple audiences
- Multiple languages
- Hundreds of assets
- That does not mean hundreds of unrelated designs
Potential campaign: has 20 banners. 12 social posts. 8 videos. 4 influencer assets. 3 email headers. 2 billboards. 1 landing page
How we approach campaign creative
- Business objective
- Audience insight
- Proposition
- Creative platform
- Big idea
- Message hierarchy
- Key visual
- Copy system
- Video
- Social
- Paid media
- Creators
- OOH
- Arabic
- Adaptation
- Testing
- Measurement
What the work still has to be
A campaign
What a pretty asset can still be
Designed — and ignored.
Potential campaign: has 20 banners. 12 social posts. 8 videos. 4 influencer assets. 3 email headers. 2 billboards. 1 landing page
What this work can include
- Campaign strategy
- Audience insight
- Creative proposition
- Big idea
- Creative territories
- Campaign platform
- Campaign naming
- Taglines
- Message hierarchy
- Copy platform
- Key visual
- Art direction
- Photography
- Illustration
- Video concepts
- Social concepts
- Paid-media creative
- Creator briefs
- UGC angles
- OOH
- Display
- Retail
- Event
- Landing-page creative direction
- Multilingual localisation
- Asset adaptation
- Testing frameworks
- Creative optimisation
Questions
Before you brief us
CONSIDERATION
In this practice
Keep going
Brand Strategy
KPM Global Media develops brand strategy for Dubai and UAE businesses through market analysis, audience definition, positioning, differentiation, value proposition, brand architecture, messaging and implementation systems.
Visual Identity
KPM Global Media creates visual identity systems for Dubai and UAE brands—from logos, typography and colour to Arabic identity, photography, iconography, motion, guidelines, templates and rollout.
Graphic Design
KPM Global Media provides graphic design in Dubai for presentations, brochures, reports, company profiles, social media, digital ads, events, infographics, print collateral and multilingual brand applications.
Packaging
KPM Global Media designs packaging for Dubai and UAE brands across product strategy, labels, cartons, pouches, bottles, SKU systems, Arabic-English layouts, barcodes, print production and rollout.
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