PACKAGING DESIGN
Make the Product Easy to Recognise, Understand, Choose and Produce.
Updated Date
KPM Global Media designs packaging for Dubai and UAE brands across product strategy, labels, cartons, pouches, bottles, SKU systems, Arabic-English layouts, barcodes, print production and rollout.
Language
Arabic and English share the offer, or one of them is a sticker.
Room
Maps photos, WhatsApp, and the first screen are part of the brief.
Week
Production, site, and media sit on the same calendar.
Packaging has to do several jobs at once.
The best-looking pack is still a failed pack if the customer cannot understand it, the retailer cannot scan it or the printer cannot produce it correctly.
It may need to
- Protect
- Identify
- Differentiate
- Explain
- Comply
- Sell
- Organise a product range
- Work on shelf
- Work in ecommerce thumbnails
- Carry a barcode
- Carry mandatory information
- Support logistics
- Survive printing
- Scale across skus
- Still look like the brand
That means packaging design is not putting a logo on a box.
How we approach packaging
- Brand strategy
- Category
- Customer decision
- Product hierarchy
- Shelf impact
- Ecommerce visibility
- Information architecture
- Claims
- Typography
- Colour
- Imagery
- Dielines
- Barcodes
- Materials
- Finishes
- Arabic and multilingual design
- Prepress
- Proofing
- Version control
- Commercial production
What this looks like when it works
Shot lists, landing paths, and CRM routing decided before the lights go on.
What we refuse to sell as a page
A hard drive of ‘content’ and a hope that marketing will find something usable.
What actually happens
- 01Has beautiful packaging
- 02But the customer cannot tell which variant they are holding
- 03What happens the ingredient panel is unreadable
- 04What happens Arabic copy was added at the end
- 05Barcode does not scan
- 06What happens the foil layer was prepared incorrectly
- 07What happens retail thumbnail makes every SKU look identical
- 08What happens new product breaks the naming system
- 09Printer requests artwork correction
- 10What happens this is not a decoration problem
- 11What happens it is a packaging-system problem
What this work can include
- Packaging strategy
- Competitive/category audit
- Product hierarchy
- SKU architecture
- Naming hierarchy
- Front-of-pack hierarchy
- Back/side-panel structure
- Labels
- Cartons
- Pouches
- Bottles
- Jars
- Sleeves
- Boxes
- Ecommerce packaging
- Retail packaging
- Premium packaging
- Corporate product packaging
- Colour coding
- Variant systems
- Typography
- Photography
- Illustration
- Icons
- Claims hierarchy
- Regulatory-information zones
- Barcode placement
- Qr-code planning
- Dieline artwork
- Print specifications
- Special finishes
- Prepress
- Proofing
- Rollout
In this practice
Keep going
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