Make the Product Easy to Recognise, Understand, Choose and Produce.

Make the Product Easy to Recognise, Understand, Choose and Produce. Packaging has to do several jobs at once. It may need to: Protect. Identify. Differentiate. Explain. Comply. Sell. Organise a product range. Work on shelf. Work in ecommerce thumbnails. Carry a barcode. Carry mandatory information. Support logistics. Survive printing. Scale across SKUs. Still look like the brand. That means: Packaging design is not: Putting a logo on a box. KPM Global Media approaches packaging around: Brand strategy. Category. Customer decision. Product hierarchy. Shelf impact. Ecommerce visibility. Information architecture. Claims. Typography. Colour. Imagery. Dielines. Barcodes. Materials. Finishes. Arabic and multilingual design. Prepress. Proofing. Version control. Commercial production. Discuss Packaging Design Explore Branding & Creative Core Principle The Best-Looking Pack Is Still a Failed Pack If the Customer Cannot Understand It, the Retailer Cannot Scan It or the Printer Cannot Produce It Correctly.

Potential brand: Has: Beautiful: Packaging. But: The customer cannot: Tell: Which variant: They are holding. The ingredient panel: Is: Unreadable. Arabic copy: Was: Added: At the end. Barcode: Does not scan. The foil layer: Was prepared: Incorrectly. Retail thumbnail: Makes: Every SKU: Look identical. New product: Breaks: The naming system. Printer: Requests: Artwork correction. Again. This is: Not: A decoration problem. It is: A packaging-system problem.

Potential scope: Packaging strategy. Competitive/category audit. Product hierarchy. SKU architecture. Naming hierarchy. Front-of-pack hierarchy. Back/side-panel structure. Labels. Cartons. Pouches. Bottles. Jars. Sleeves. Boxes. Ecommerce packaging. Retail packaging. Premium packaging. Corporate product packaging. Colour coding. Variant systems. Typography. Photography. Illustration. Icons. Claims hierarchy. Regulatory-information zones. Barcode placement. QR-code planning. Dieline artwork. Print specifications. Special finishes. Prepress. Proofing. Rollout.