Reach the People Who Actually Influence the Buying Decision.

Reach the People Who Actually Influence the Buying Decision. LinkedIn gives B2B advertisers access to professional audience signals around: Companies. Job functions. Seniority. Job titles. Industries. Skills. Professional profiles. But: Precise targeting does not automatically create: Qualified demand. KPM Global Media approaches LinkedIn Ads around: Buying audience. Account strategy. Professional targeting. Creative. Offer. Lead capture. Conversion tracking. CRM feedback. Retargeting. Pipeline. Commercial reporting. Discuss LinkedIn Ads Explore Paid Media Do Not Target a Job Title. Target a Buying Decision. LinkedIn currently lets advertisers use professional attributes including job function, job seniority, titles, skills, company characteristics and other member-provided profile information when building audiences. (LinkedIn)

Potential campaign: Targets: Marketing Directors. Finance Directors. CEOs. HR Leaders. IT Managers. But: The people reached may still be: Wrong company size. Wrong industry. Wrong country. No budget. No need. No authority. Wrong buying stage. Already a customer. Not commercially relevant. Professional targeting is powerful. But: Professional Relevance Is Not the Same as Purchase Intent.

Potential scope: B2B advertising strategy. Audience research. Job-function targeting. Job-seniority targeting. Job-title targeting. Company targeting. Industry targeting. Skills targeting. Matched Audiences. Contact lists. Company lists. Account-based marketing. Predictive audiences. Lead Gen Forms. Website conversion campaigns. Sponsored Content. Single-image ads. Video ads. Carousel ads. Document ads. Thought Leader Ads. Sponsored Messaging. Conversation Ads. Retargeting. Insight Tag. Website Actions. Conversions API. CRM Sync. Qualified-lead optimisation. Creative. Landing pages. Budget management. Reporting.