PPC & PAID MEDIA MANAGEMENT
Manage the Paid Media Portfolio — Not Just the Individual Campaigns.
Updated Date
KPM Global Media manages PPC and paid media across Google, Meta, LinkedIn, TikTok and YouTube with budget governance, conversion tracking, CRM feedback, testing, attribution and commercial reporting.
Language
Arabic and English share the offer, or one of them is a sticker.
Room
Maps photos, WhatsApp, and the first screen are part of the brief.
Week
Production, site, and media sit on the same calendar.
A business may advertise across
- Google search
- Performance max
- Demand gen
- YouTube
- Meta
- TikTok
- Retargeting
- Shopping
- Lead generation
- Video
- Search
Core problem platform performance is not the same as portfolio performance
But having five advertising platforms does not mean having one acquisition strategy.
How we approach PPC management
- Business economics
- Demand
- Customer journey
- Channel role
- Budget
- Conversion signals
- Creative
- Landing pages
- First-party data
- CRM outcomes
- Testing
- Attribution
- Incrementality
- Commercial reporting
What this looks like when it works
Shot lists, landing paths, and CRM routing decided before the lights go on.
What we refuse to sell as a page
A hard drive of ‘content’ and a hope that marketing will find something usable.
The question is not which platform can spend the budget
The question is where the next AED has the highest commercial value.
What actually happens
- 01What happens Google ads running
- 02What happens Meta ads running
- 03What happens LinkedIn ads running
- 04What happens TikTok ads running
- 05YouTube running
- 06What happens each platform reports conversions
- 07But total company sales do not reconcile
- 08What happens management asks which platform should receive more budget?
- 09What happens agency report says everything is performing
Core problem platform performance is not the same as portfolio performance
What this work can include
- Paid media strategy
- Channel selection
- Google ads
- Meta ads
- LinkedIn ads
- TikTok ads
- YouTube ads
- Search advertising
- Shopping
- Performance max
- Demand gen
- Lead generation
- Paid social
- Video advertising
- Retargeting
- Audience strategy
- First-party data
- Creative strategy
- Landing pages
- Conversion tracking
- CRM integration
- Offline conversions
- Lead-quality feedback
- Media budgeting
- Budget allocation
- Spend pacing
- Bidding governance
- Forecasting
- Testing
- Attribution
- Incrementality
- Commercial dashboards
- Audit
- Restructuring
- Ongoing optimisation
In this practice
Keep going
Google Ads
KPM Global Media manages Google Ads in Dubai across Search, Performance Max, Shopping, Demand Gen, YouTube, conversion tracking, landing pages, CRM feedback, experimentation and commercial reporting.
Meta Ads
KPM Global Media manages Meta Ads in Dubai across Facebook and Instagram, creative strategy, lead generation, ecommerce, Advantage+ campaigns, Pixel, Conversions API, CRM feedback, retargeting and commercial reporting.
LinkedIn Ads
KPM Global Media manages LinkedIn Ads in Dubai across B2B targeting, Lead Gen Forms, ABM, Matched Audiences, Thought Leader Ads, Insight Tag, Conversions API, CRM feedback, retargeting and commercial reporting.
TikTok Ads
KPM Global Media manages TikTok Ads in Dubai across TikTok-first creative, Spark Ads, creators, Smart+, Search Ads, lead generation, website sales, Pixel, Events API, retargeting and commercial reporting.
YouTube Ads
KPM Global Media manages YouTube Ads in Dubai across Video Reach, Video Views, Demand Gen, Shorts, in-stream, in-feed, CTV, audiences, remarketing, conversion tracking and commercial reporting.
Retargeting
KPM Global Media builds retargeting systems across Google, Meta, LinkedIn, TikTok and YouTube using website, engagement, CRM, lead, customer and product signals with lifecycle exclusions and commercial reporting.
More google ads management
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